Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market
Similar to most global tourism markets, UK consumers adjusted their behavior during the global financial crisis, emphasizing value for money in travel choices. However, there is little evidence concerning consumers’ value-seeking behavior and especially how deals, discounts and other sales promotion...
| Main Authors: | , |
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| Format: | Article |
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SAGE
2018
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| Online Access: | https://eprints.nottingham.ac.uk/52501/ |
| _version_ | 1848798741171011584 |
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| author | McCabe, Scott Branco Illodo, Ines |
| author_facet | McCabe, Scott Branco Illodo, Ines |
| author_sort | McCabe, Scott |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Similar to most global tourism markets, UK consumers adjusted their behavior during the global financial crisis, emphasizing value for money in travel choices. However, there is little evidence concerning consumers’ value-seeking behavior and especially how deals, discounts and other sales promotions influence tourist decision making. This project explores concepts of value consciousness and deal proneness to shed light on attitudes towards monetary value in travel purchases. Using focus groups, the study found that deals and discounts frequently underpin some tourist choices, but that value consciousness is related to deal proneness, and interactions between the two could result in negative, positive or mixed emotions. This relationship was captured through a dynamic categorization of tourists’ attitudes and behavior into four approaches to deals and value, namely deals 1) as a way of life, 2) as a bonus, 3) as a problem and 4) as toxic. The categories were dynamic in that individuals could move across them. The implications for tourism marketers are outlined. |
| first_indexed | 2025-11-14T20:24:35Z |
| format | Article |
| id | nottingham-52501 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T20:24:35Z |
| publishDate | 2018 |
| publisher | SAGE |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-525012020-05-04T19:41:21Z https://eprints.nottingham.ac.uk/52501/ Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market McCabe, Scott Branco Illodo, Ines Similar to most global tourism markets, UK consumers adjusted their behavior during the global financial crisis, emphasizing value for money in travel choices. However, there is little evidence concerning consumers’ value-seeking behavior and especially how deals, discounts and other sales promotions influence tourist decision making. This project explores concepts of value consciousness and deal proneness to shed light on attitudes towards monetary value in travel purchases. Using focus groups, the study found that deals and discounts frequently underpin some tourist choices, but that value consciousness is related to deal proneness, and interactions between the two could result in negative, positive or mixed emotions. This relationship was captured through a dynamic categorization of tourists’ attitudes and behavior into four approaches to deals and value, namely deals 1) as a way of life, 2) as a bonus, 3) as a problem and 4) as toxic. The categories were dynamic in that individuals could move across them. The implications for tourism marketers are outlined. SAGE 2018-08-15 Article PeerReviewed McCabe, Scott and Branco Illodo, Ines (2018) Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market. Journal of Travel Research . ISSN 1552-6763 deal proneness value consciousness emotions decision styles consumer attitudes consumer behavior http://journals.sagepub.com/doi/10.1177/0047287518790403 doi:10.1177/0047287518790403 doi:10.1177/0047287518790403 |
| spellingShingle | deal proneness value consciousness emotions decision styles consumer attitudes consumer behavior McCabe, Scott Branco Illodo, Ines Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market |
| title | Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market |
| title_full | Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market |
| title_fullStr | Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market |
| title_full_unstemmed | Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market |
| title_short | Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market |
| title_sort | thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market |
| topic | deal proneness value consciousness emotions decision styles consumer attitudes consumer behavior |
| url | https://eprints.nottingham.ac.uk/52501/ https://eprints.nottingham.ac.uk/52501/ https://eprints.nottingham.ac.uk/52501/ |