Thrilled to have ‘bagged a bargain’ or ‘bitter’ and ‘very frustrating’?: exploring consumer attitudes to value and deals in the leisure travel market
Similar to most global tourism markets, UK consumers adjusted their behavior during the global financial crisis, emphasizing value for money in travel choices. However, there is little evidence concerning consumers’ value-seeking behavior and especially how deals, discounts and other sales promotion...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
SAGE
2018
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/52501/ |