Fundamental Modes of Operation for Mass Customization

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Fundamental Modes of Operation for Mass Customization

The concept of Mass Customization (MC) - producing customised goods for a mass market - has received considerable attention in the research literature in recent years. However the literature is limited in providing an understanding of the content of MC strategies (the organizational structures, proc...

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Bibliographic Details
Main Authors:	MacCarthy, Bart L., Brabazon, Philip G., Bramham, Jo
Format:	Article
Published:	Elsevier Science B.V. 2003
Subjects:	Mass Customization Taxonomy
Online Access:	https://eprints.nottingham.ac.uk/525/

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