Fundamental Modes of Operation for Mass Customization
The concept of Mass Customization (MC) - producing customised goods for a mass market - has received considerable attention in the research literature in recent years. However the literature is limited in providing an understanding of the content of MC strategies (the organizational structures, proc...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
Elsevier Science B.V.
2003
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/525/ |