Expectation formation in case of newer hotels

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Expectation formation in case of newer hotels

Advertisement and price cues are important sources of information that influence tourists’ service expectations, particularly in the case of newer, less-established hotels. However, it is not clear if such hotels benefit from promising more or less through their advertisements; or price high or low...

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Bibliographic Details
Main Authors:	Nath, Prithwiraj, Devlin, James, Reid, Veronica
Format:	Article
Published:	SAGE 2016
Subjects:	advertisement culture hotel service power distance price uncertainty avoidance
Online Access:	https://eprints.nottingham.ac.uk/52492/

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