Expectation formation in case of newer hotels
Advertisement and price cues are important sources of information that influence tourists’ service expectations, particularly in the case of newer, less-established hotels. However, it is not clear if such hotels benefit from promising more or less through their advertisements; or price high or low...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
SAGE
2016
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/52492/ |