Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

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Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

This study aims to investigate the contributions of online promotional marketing and online reviews as predictors of consumer product demands. Using electronic data from Amazon.com, we attempt to predict if online review variables such as valence and volume of reviews, the number of positive and neg...

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Bibliographic Details
Main Authors:	Chong, Alain Yee Loong, Ch’ng, Eugene, Liu, Martin J., Li, Boying
Format:	Article
Published:	Taylor & Francis 2017
Subjects:	Product demands; online reviews; promotional marketing; online marketplace; big data; neural network
Online Access:	https://eprints.nottingham.ac.uk/51933/

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