Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews
This study aims to investigate the contributions of online promotional marketing and online reviews as predictors of consumer product demands. Using electronic data from Amazon.com, we attempt to predict if online review variables such as valence and volume of reviews, the number of positive and neg...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Taylor & Francis
2017
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/51933/ |