APA (7th ed.) Citation

Chong, A. Y. L., Ch’ng, E., Liu, M. J., & Li, B. (2017). Predicting consumer product demands via Big Data: The roles of online promotional marketing and online reviews. Taylor & Francis.

Chicago Style (17th ed.) Citation

Chong, Alain Yee Loong, Eugene Ch’ng, Martin J. Liu, and Boying Li. Predicting Consumer Product Demands via Big Data: The Roles of Online Promotional Marketing and Online Reviews. Taylor & Francis, 2017.

MLA (9th ed.) Citation

Chong, Alain Yee Loong, et al. Predicting Consumer Product Demands via Big Data: The Roles of Online Promotional Marketing and Online Reviews. Taylor & Francis, 2017.