Channel selection with symmetric manufacturers’ competition in multi-channel supply chains
Innovative selling channels have brought about opportunities as well as challenges for upstream manufacturers. The past few years have witnessed both success and failure of manufacturers with different channel strategies. To explore the rationale of different channel strategies in different business...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/51930/ |