Utilising virtual communities for innovative consumer identification

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Utilising virtual communities for innovative consumer identification

Consumers can play a pivotal role in the development of new products and services. People are observed to independently create and modify existing products in order to meet their needs, unmet by current market offerings (Luthje 2004; Von Hippel & Urban 1988; Hienerth & Lettl 2011). Research...

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Bibliographic Details
Main Author:	Terrell, Matthew
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	virtual communities product development consumer identification consumers marketing consumer research forums internet
Online Access:	https://eprints.nottingham.ac.uk/51814/

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