Utilising virtual communities for innovative consumer identification
Consumers can play a pivotal role in the development of new products and services. People are observed to independently create and modify existing products in order to meet their needs, unmet by current market offerings (Luthje 2004; Von Hippel & Urban 1988; Hienerth & Lettl 2011). Research...
| Main Author: | |
|---|---|
| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/51814/ |