Insights regarding the applicability of semiotics to CSR communication research
The chapter argues for a linguistic based theory and analytical tool – Semiotics in evaluating the quality and authenticity of Corporate Social Responsibility Reports (CSRR). Despite the proliferation of studies on CSR communication, there is lack of consensus and cardinal methodological base for ev...
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| Other Authors: | |
| Format: | Book Section |
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Edward Elgar
2017
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| Online Access: | https://eprints.nottingham.ac.uk/51779/ |
| _version_ | 1848798573638975488 |
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| author | Yekini, Kemi C. |
| author2 | Crowther, David |
| author_facet | Crowther, David Yekini, Kemi C. |
| author_sort | Yekini, Kemi C. |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The chapter argues for a linguistic based theory and analytical tool – Semiotics in evaluating the quality and authenticity of Corporate Social Responsibility Reports (CSRR). Despite the proliferation of studies on CSR communication, there is lack of consensus and cardinal methodological base for evaluating the quality of CSRR. Over the decades, the findings from the enormous studies on the subject have remained conflicting, unintegrated and often pedestrian or overlapping. Drawing on Semiotics – a linguistic-based theoretical and analytical tool, this chapter explores an alternative perspective to evaluating the quality and veracity of CSR reports. The author proposed a two-phased model that employed the Greimas semiotics narrative schema and the semiotic square of veridiction in drawing meanings from CSRR. The chapter advances CSR communication research by introducing a fundamental theoretical methodology. |
| first_indexed | 2025-11-14T20:21:55Z |
| format | Book Section |
| id | nottingham-51779 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T20:21:55Z |
| publishDate | 2017 |
| publisher | Edward Elgar |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-517792020-05-04T19:24:21Z https://eprints.nottingham.ac.uk/51779/ Insights regarding the applicability of semiotics to CSR communication research Yekini, Kemi C. The chapter argues for a linguistic based theory and analytical tool – Semiotics in evaluating the quality and authenticity of Corporate Social Responsibility Reports (CSRR). Despite the proliferation of studies on CSR communication, there is lack of consensus and cardinal methodological base for evaluating the quality of CSRR. Over the decades, the findings from the enormous studies on the subject have remained conflicting, unintegrated and often pedestrian or overlapping. Drawing on Semiotics – a linguistic-based theoretical and analytical tool, this chapter explores an alternative perspective to evaluating the quality and veracity of CSR reports. The author proposed a two-phased model that employed the Greimas semiotics narrative schema and the semiotic square of veridiction in drawing meanings from CSRR. The chapter advances CSR communication research by introducing a fundamental theoretical methodology. Edward Elgar Crowther, David Lauesen, Linne Marie 2017-12-29 Book Section PeerReviewed Yekini, Kemi C. (2017) Insights regarding the applicability of semiotics to CSR communication research. In: Handbook of Research Methods in Corporate Social Responsibility. Edward Elgar, pp. 241-264. ISBN 9781784710910 https://www.elgaronline.com/view/9781784710910.xml doi:10.4337/9781784710927 doi:10.4337/9781784710927 |
| spellingShingle | Yekini, Kemi C. Insights regarding the applicability of semiotics to CSR communication research |
| title | Insights regarding the applicability of semiotics to CSR communication research |
| title_full | Insights regarding the applicability of semiotics to CSR communication research |
| title_fullStr | Insights regarding the applicability of semiotics to CSR communication research |
| title_full_unstemmed | Insights regarding the applicability of semiotics to CSR communication research |
| title_short | Insights regarding the applicability of semiotics to CSR communication research |
| title_sort | insights regarding the applicability of semiotics to csr communication research |
| url | https://eprints.nottingham.ac.uk/51779/ https://eprints.nottingham.ac.uk/51779/ https://eprints.nottingham.ac.uk/51779/ |