“The modern way to loveliness”: middle-class cosmetics and chain-store beauty culture in mid-twentieth-century Britain

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“The modern way to loveliness”: middle-class cosmetics and chain-store beauty culture in mid-twentieth-century Britain

In May 1935, the British manufacturer Boots launched ‘Number Seven’, a premium range of skin-care products sold via its nationwide network of chain-store chemists. Using material from the Boots Archive, this paper traces the early history of Number Seven to explore the changing meanings of middle-cl...

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Bibliographic Details
Main Author:	Hornsey, Richard
Format:	Article
Language:	English
Published:	Taylor & Francis 2018
Online Access:	https://eprints.nottingham.ac.uk/51239/

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