“The modern way to loveliness”: middle-class cosmetics and chain-store beauty culture in mid-twentieth-century Britain
In May 1935, the British manufacturer Boots launched ‘Number Seven’, a premium range of skin-care products sold via its nationwide network of chain-store chemists. Using material from the Boots Archive, this paper traces the early history of Number Seven to explore the changing meanings of middle-cl...
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| Format: | Article |
| Language: | English |
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Taylor & Francis
2018
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| Online Access: | https://eprints.nottingham.ac.uk/51239/ |