Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service

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Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service

Today’s communication landscape affords multiple service interfaces to promote customer engagement (i.e. adherence) with complex and prolonged services, but understanding of how customers use them is limited. This study compares personal and non-personal interfaces that provide educational and/or em...

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Bibliographic Details
Main Authors:	Temerak, M.S., Winklhofer, H., Hibbert, S.A.
Format:	Article
Published:	Elsevier 2018
Online Access:	https://eprints.nottingham.ac.uk/51063/

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