Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service
Today’s communication landscape affords multiple service interfaces to promote customer engagement (i.e. adherence) with complex and prolonged services, but understanding of how customers use them is limited. This study compares personal and non-personal interfaces that provide educational and/or em...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
Elsevier
2018
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| Online Access: | https://eprints.nottingham.ac.uk/51063/ |