Sustaining behavioural change: the power of positive emotions

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Sustaining behavioural change: the power of positive emotions

This study explores emotions experienced by consumers who give up excessive drinking and considers how these emotions help consumers to sustain their healthy consumption behaviours. Current studies mostly focus on changing risky consumption behaviours (excessive drinking, smoking and gambling), rath...

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Bibliographic Details
Main Authors:	Samanthika Gallage, H. P., Heath, Teresa, Tynan, Caroline
Format:	Article
Published:	Association for Consumer Research 2017
Online Access:	https://eprints.nottingham.ac.uk/50985/

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