Sustaining behavioural change: the power of positive emotions
This study explores emotions experienced by consumers who give up excessive drinking and considers how these emotions help consumers to sustain their healthy consumption behaviours. Current studies mostly focus on changing risky consumption behaviours (excessive drinking, smoking and gambling), rath...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
Association for Consumer Research
2017
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| Online Access: | https://eprints.nottingham.ac.uk/50985/ |