When the relatively poor prosper: the Underdog Effect on charitable donations

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When the relatively poor prosper: the Underdog Effect on charitable donations

In fundraising, it is common for the donor to see how much a charity has received so far. What is the impact of this information on a) how much people choose to donate and b) which charity they choose to donate to? Conditional cooperation suggests that people will donate to the charity that has rece...

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Bibliographic Details
Main Authors:	Bradley, Alex, Lawrence, Claire, Ferguson, Eamonn
Format:	Article
Language:	English
Published:	SAGE 2018
Subjects:	Social Information Charitable Donations Underdog Effect Impact Philanthropy
Online Access:	https://eprints.nottingham.ac.uk/50967/

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