When the relatively poor prosper: the Underdog Effect on charitable donations
In fundraising, it is common for the donor to see how much a charity has received so far. What is the impact of this information on a) how much people choose to donate and b) which charity they choose to donate to? Conditional cooperation suggests that people will donate to the charity that has rece...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE
2018
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/50967/ |