The influence of customer engagement through social media on the purchase intention

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The influence of customer engagement through social media on the purchase intention

The purpose of this research paper is to determine whether customer engagement in social media platform may influence the purchasing intention of customer by interviewing 12 startups business environment based in Malaysia. The finding demonstrates that there are determinants that support customer en...

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Bibliographic Details
Main Author:	Mohd Ishak, Ahmad Nazmi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/50252/

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