The influence of customer engagement through social media on the purchase intention
The purpose of this research paper is to determine whether customer engagement in social media platform may influence the purchasing intention of customer by interviewing 12 startups business environment based in Malaysia. The finding demonstrates that there are determinants that support customer en...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
|
| Online Access: | https://eprints.nottingham.ac.uk/50252/ |