The impact of customer satisfaction, trust, switching costs and social media engagement on customer retention : a study of Malaysia mobile service providers

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The impact of customer satisfaction, trust, switching costs and social media engagement on customer retention : a study of Malaysia mobile service providers

As the competition is getting more and more intense in today’s business, many companies are shifting their focus from new customer acquisition to customer retention in their marketing strategies. Therefore, relationship marketing has become important especially in the service centric industry such a...

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Bibliographic Details
Main Author:	Ng, Wai Ling
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/50249/

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