The impact of customer satisfaction, trust, switching costs and social media engagement on customer retention : a study of Malaysia mobile service providers
As the competition is getting more and more intense in today’s business, many companies are shifting their focus from new customer acquisition to customer retention in their marketing strategies. Therefore, relationship marketing has become important especially in the service centric industry such a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/50249/ |