Analyzing key influences of tourists’ acceptance of online reviews in travel decisions
Purpose: This study aims to examine what influence travelers’ adoption of online reviews, and whether the online reviews will influence their travel planning decisions. Design/methodology/approach: Data was collected from 193 respondents from eWOM websites and analyzed using structural equation mod...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald
2018
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/49740/ |