Old habits die hard? The fragility of eco-driving mental models and why green driving behaviour is difficult to sustain
Tangible incentives, training and feedback systems have been shown to reduce drivers’ fuel consumption in several studies. However, the effects of such tools are often short-lived or dependent on continuous cues. Several studies found that many drivers already possess eco-driving mental models, and...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Elsevier
2018
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/49580/ |