When unlikely outcomes occur: the role of communication format in maintaining communicator credibility

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When unlikely outcomes occur: the role of communication format in maintaining communicator credibility

The public expects science to reduce or eliminate uncertainty (Kinzig & Starrett, 2003), yet scientific forecasts are probabilistic (at best) and it is simply not possible to make predictions with certainty. Whilst an ‘unlikely’ outcome is not expected to occur, an ‘unlikely’ outcome will still...

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Bibliographic Details
Main Authors:	Jenkins, Sarah C., Harris, Adam J.L., Lark, Murray
Format:	Article
Language:	English
Published:	Taylor & Francis 2018
Subjects:	verbal probability expressions; numerical probabilities; risk communication; trust; expertise; credibility
Online Access:	https://eprints.nottingham.ac.uk/49553/

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