When unlikely outcomes occur: the role of communication format in maintaining communicator credibility
The public expects science to reduce or eliminate uncertainty (Kinzig & Starrett, 2003), yet scientific forecasts are probabilistic (at best) and it is simply not possible to make predictions with certainty. Whilst an ‘unlikely’ outcome is not expected to occur, an ‘unlikely’ outcome will still...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2018
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/49553/ |