Yellow-sticker shopping as competent, creative consumption
This paper presents the preliminary findings of an empirical study into a specific and novel form of contemporary consumption: ‘yellow sticker shopping’. This type of consumption involves the active targeting for purchase of food products that have been reduced in price because they are approaching...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2018
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/49450/ |