Three essays on intellectual property and the managerial aspects of its protection and exploitation
This thesis presents three essays on intellectual property and the managerial aspect of its protection end exploitation. The first essay provides a systematic review of the empirical trademark literature with the goal to develop a framework that brings together different research streams. Despit...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/49214/ |