It’s only fair: blood donors are more sensitive to violations of fairness norms than non-donors: converging psychometric and ultimatum game evidence

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It’s only fair: blood donors are more sensitive to violations of fairness norms than non-donors: converging psychometric and ultimatum game evidence

Background and Objectives: The design of effective donor recruitment campaigns requires an accurate understanding of donor motivations. This requires cross-validation of theoretically derived, psychometrically assessed motivations with behavioural preferences. Theoretical models suggest that blood d...

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Bibliographic Details
Main Authors:	Ferguson, Eamonn, Lawrence, Claire
Format:	Article
Published:	Wiley 2018
Subjects:	Blood donation; Altruism; Fairness; Ultimatum game
Online Access:	https://eprints.nottingham.ac.uk/49098/

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