It’s only fair: blood donors are more sensitive to violations of fairness norms than non-donors: converging psychometric and ultimatum game evidence
Background and Objectives: The design of effective donor recruitment campaigns requires an accurate understanding of donor motivations. This requires cross-validation of theoretically derived, psychometrically assessed motivations with behavioural preferences. Theoretical models suggest that blood d...
| Main Authors: | , |
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| Format: | Article |
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Wiley
2018
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| Online Access: | https://eprints.nottingham.ac.uk/49098/ |