Fulfilling Buy Online Pickup In-store Orders: the case of the retailers in the UK
The surge of omni channel has become an irreversible trend that threats traditional brick-and-mortar retailers and brought about new opportunities to many players in the industries. Among them, Buy Online Pickup In-Store (BOPS) (alias “Click and Collect”) has gained greater influence on customers’ b...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/48926/ |