Predicting online product sales via online reviews, sentiments, and promotion strategies

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Predicting online product sales via online reviews, sentiments, and promotion strategies

Purpose – The purpose of this paper is to investigate if online reviews (e.g. valence and volume), online promotional strategies (e.g. free delivery and discounts) and sentiments from user reviews can help predict product sales. Design/methodology/approach – The authors designed a big data arch...

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Bibliographic Details
Main Authors:	Chong, Alain Yee Loong, Li, Boying, Ngai, Eric W.T., Ch'ng, Eugene, Lee, Filbert
Format:	Article
Published:	Emerald Group Publishing Limited 2016
Subjects:	Product demands; online reviews; valence; promotional marketing; online marketplace; big data; neural network
Online Access:	https://eprints.nottingham.ac.uk/48857/

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