Predicting online product sales via online reviews, sentiments, and promotion strategies
Purpose – The purpose of this paper is to investigate if online reviews (e.g. valence and volume), online promotional strategies (e.g. free delivery and discounts) and sentiments from user reviews can help predict product sales. Design/methodology/approach – The authors designed a big data arch...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Limited
2016
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/48857/ |