Social strategy as a means to gain knowledge for innovation
Taking the knowledge-based view of the firm as its starting point, and acknowledging that knowledge can lie outside the firm, this research extends our understanding of how the growing social media trend can contribute to open innovation. We specifically focus on SMEs, which tend to be resource cons...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Wiley
2018
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| Online Access: | https://eprints.nottingham.ac.uk/48841/ |