Trust in Ecommerce: determinants of consumer trust in online shopping and trust-inducing features of interface design

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Trust in Ecommerce: determinants of consumer trust in online shopping and trust-inducing features of interface design

Ecommerce has grown phenomenally in the recent years and trust is believed to be an antecedent before making an online purchase decision. This paper provides an overview of the existing literature studying trust in disciplinary fields and trust-inducing feature of interface design. A survey was cond...

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Bibliographic Details
Main Author:	Wang, Qiongzhen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Ecommerce online trust consumer trust trust model general trust interface design trust-inducing features
Online Access:	https://eprints.nottingham.ac.uk/48539/

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