Trust in Ecommerce: determinants of consumer trust in online shopping and trust-inducing features of interface design
Ecommerce has grown phenomenally in the recent years and trust is believed to be an antecedent before making an online purchase decision. This paper provides an overview of the existing literature studying trust in disciplinary fields and trust-inducing feature of interface design. A survey was cond...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/48539/ |