Elevating design in the organization

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Elevating design in the organization

Following evidence of its positive contribution to innovation and company performance, many firms are seeking to elevate design to a strategic level. However, little is known as to how this can be achieved. This study draws on the literatures concerned with elevating organizational functions and wit...

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Bibliographic Details
Main Authors:	Micheli, Pietro, Perks, Helen, Beverland, Michael B.
Format:	Article
Published:	Wiley 2018
Online Access:	https://eprints.nottingham.ac.uk/48292/

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