Elevating design in the organization
Following evidence of its positive contribution to innovation and company performance, many firms are seeking to elevate design to a strategic level. However, little is known as to how this can be achieved. This study draws on the literatures concerned with elevating organizational functions and wit...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Wiley
2018
|
| Online Access: | https://eprints.nottingham.ac.uk/48292/ |