The construction of marketing measures: the case of viewability

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The construction of marketing measures: the case of viewability

This study seeks to develop a critical understanding of marketing measures. Marketing measures inform a variety of marketing practices and have been subject to ethical, discursive and epistemological critique. Informed by a range of theoretical work, this study sheds light on the construction of a k...

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Bibliographic Details
Main Author:	Cluley, Robert
Format:	Article
Published:	Sage 2018
Online Access:	https://eprints.nottingham.ac.uk/48178/

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