The construction of marketing measures: the case of viewability
This study seeks to develop a critical understanding of marketing measures. Marketing measures inform a variety of marketing practices and have been subject to ethical, discursive and epistemological critique. Informed by a range of theoretical work, this study sheds light on the construction of a k...
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| Format: | Article |
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Sage
2018
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| Online Access: | https://eprints.nottingham.ac.uk/48178/ |