Beating, ditching and hiding: consumers’ everyday resistance to marketing

Beating, ditching and hiding: consumers’ everyday resistance to marketing

This article illuminates consumers’ views of marketing in light of theories of resistance. It argues that consumers engage in resistance to the power of marketing through their everyday actions and also through the ways they construct their accounts of these actions. It identifies three theoretical...

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Bibliographic Details
Main Authors: Heath, Teresa, Cluley, Robert, O’Malley, Lisa
Format: Article
Published: Taylor and Francis 2017
Subjects:
Consumer resistance; Critical marketing; Power relations; Empowerment; Consumer culture
Online Access:https://eprints.nottingham.ac.uk/47946/

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