Beating, ditching and hiding: consumers’ everyday resistance to marketing
This article illuminates consumers’ views of marketing in light of theories of resistance. It argues that consumers engage in resistance to the power of marketing through their everyday actions and also through the ways they construct their accounts of these actions. It identifies three theoretical...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Taylor and Francis
2017
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/47946/ |