Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation

Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation

Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly between two points in time through digital innovation....

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Bibliographic Details
Main Authors: Huang, Jimmy, Henfridsson, Ola, Liu, Martin J., Newell, Sue
Format: Article
Published: University of Minnesota, Management Information Systems Research Center 2017
Subjects:
Digital innovation; digital ventures; digital technology; user base; rapid scaling; case study
Online Access:https://eprints.nottingham.ac.uk/47487/

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