Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation
Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly between two points in time through digital innovation....
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
University of Minnesota, Management Information Systems Research Center
2017
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/47487/ |