Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?

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Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?

Appealing to tourists’ intrinsic interest for high-quality tourism environments, and thus encouraging them to act with a greater sense of personal responsibility toward the environment, could be critical to promoting sustainable tourism. Proliferating media channels makes the choice, style and deliv...

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Bibliographic Details
Main Authors:	Han, Wei, McCabe, Scott, Wang, Yi, Chong, Alain Yee Loong
Format:	Article
Published:	Taylor & Francis 2017
Subjects:	Pro-environmental behavior user-generated content social media tourism marketing norms
Online Access:	https://eprints.nottingham.ac.uk/47298/

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