Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?

Appealing to tourists’ intrinsic interest for high-quality tourism environments, and thus encouraging them to act with a greater sense of personal responsibility toward the environment, could be critical to promoting sustainable tourism. Proliferating media channels makes the choice, style and deliv...

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Bibliographic Details
Main Authors: Han, Wei, McCabe, Scott, Wang, Yi, Chong, Alain Yee Loong
Format: Article
Published: Taylor & Francis 2017
Subjects:
Online Access:https://eprints.nottingham.ac.uk/47298/