Investigation of the role of mobile personalisation at large sports events

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Investigation of the role of mobile personalisation at large sports events

This article describes a field study investigating the impact on user experience of personalisation of content provided on a mobile device. The target population was Chinese spectators and the application was large sports events. A field-based experiment showed that provision of personalised content...

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Bibliographic Details
Main Authors:	Sun, Xu, May, Andrew, Wang, Qingfeng
Format:	Article
Language:	English
Published:	IGI Global 2017
Subjects:	Cultural Characteristics Large Sports Event (LSE) Personalisation User Experience (UX) User Studies
Online Access:	https://eprints.nottingham.ac.uk/47278/

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